Selecting the Right Coffee
Recently, a customer was asking me about what coffee she should select. After browsing our extensive selection of coffee varietals, she said, "Wow, I'm really liking all the dark coffees you have here! I love a robust, full-bodied coffee. Dark roast in my favorite. I had some Peru last time and that was really good!"
It's a shame we in the coffee industry often don't use the same vocabulary as our customers. Peru is generally considered a light-flavored coffee with high notes and a full, but gentle flavor.
She was using all the wrong words to describe the coffee she loved.
When selecting coffee to brew at home, be sure to talk to the experts in the shop about what you've liked in the past. A good, knowledgable coffee merchant will understand how the the flavor profiles of the different varietals and roast levels affect the flavor in your cup and will be able to offer you a good recommendation.
Be open minded about trying new types of coffee too. As with any seasonal crop, some harvests are better than others, and coffee bean quality can vary widely betweens regions and even between local farms. However, in general, a good rule of thumb is to look for other varietals from a similar part of the world. So for example, I might recommend the latest beans from Brazil would have a similar flavor profile to the Peru she enjoyed last time.
In the end, it is all a matter of freshness. Regardless of origin, shop with a coffee merchant who sells a lot of beans. Not only will the rotating stock ensure you always get the freshest crop, but the staff will probably be more experienced and more knowledgable as well. Look for beans that are good and clean--free from any minor stones or pits that mar the flavor of your final brew--and that aren't too oily.
Buy locally roasted coffee whenever possible to ensure freshness. Or order your favorite varietal from a merchant who roasts to order and ships quickly so you always get the best flavor possible from whatever beans you select.
What are your favorite coffee varieties? Leave a comment!
6 comments
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I just want to say Thank You to everyone who supported me through the years. My name is Manuel Franco, New Berlin, Wisconsin. My story of how I won the Powerball lottery of $768.4M is a bit of a tale. I have been playing Powerball tickets for 6 years now since I turned 18. I bought my first ticket on my 18 birthday. I was feeling very lucky that day because I had contacted Dr. Odunga Michael to help me with the winning Powerball numbers. I really had that great great feeling that I looked at the camera wanting to wink at it. I only did a tiny part of it and trusted him. He gave me the numbers after I played a couple other tickets along with it for $10. I checked my ticket after the winnings came online and saw the numbers were correct including the Power play. I screamed for about 10 minutes because it felt like a dream. I had won $768.4M. You can check my winning testimony with the lottery officials just with my name search. Thank you Dr Odunga. Well, his email is odungaspelltemple@gmail.com and you can also call or Whats-app him at +2348167159012 so you guys can contact him
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Roy – Thanks so much for your thoughtful comments. You are absolutely right! This blog post is poorly worded and needs an update. We apologize for the miscommunication. Our intention was to say that sometimes customers have a poor experience at other coffee shops because the staff doesn’t take the time to really get to the heart of what a customer likes and dislikes in their coffee. If a coffee drinker usually enjoys a medium-roasted Peru, then if she goes into most cafes and asks for something “bold” she will most likely be disappointed by her experience. We don’t want that to happen at Trianon. No matter what kind of coffee they like or how they describe it, we want to match people with the perfect coffee—whatever that is for them. Coffees—just like people—are complex and tastes are always changing. We are all about educating both the newly “coffee curious” and coffee aficionados alike. And we love your idea for more definition around terms. Great post idea! Thank you again for taking the time to comment and we hope to see in the cafe soon! —Stacy Dyer Lauriat